Start lifting with a coach who shows you how and tells you why.
One-on-one strength coaching in Jacksonville for busy women who want to get stronger, have more energy, and finally understand what they're doing in the gym.
Book a free consultText me a question
If this sounds like your week
- Between your job and the business you're building, your workouts are the first thing to get cut.
- You know your way around a Pilates or yoga mat. The weight room is a different story.
- You've been told to eat less and move more. You've tried it, and it hasn't worked for your body.
- You're done with cookie-cutter plans that ignore how you feel and blame your effort when they don't work.
- You don't want to just be told what to do. You want to know why you're doing it.
You're not behind. Nobody has taught you this part yet.
What changes when someone coaches you
You learn the lifts the right way
From your very first session, I coach your form rep by rep, starting with the basics: how to squat, hinge, push, pull, and carry. You'll know what each one should feel like in your body, so you can walk into any gym and know what you're doing.
You get the why behind the work
Every exercise in your program is there for a reason, and I'll tell you what it is. The same goes for the weight on the bar and the days you rest. The more you understand how your body works, the more confident you get, in the gym and out of it.
Your plan fits you, including today
I build your plan around your whole picture: your schedule, sleep, stress, energy, and nutrition. Each session works the same way. On the days you walk in running low, we adjust and still get good work done.
Foundational Strength Integration. I call this approach FSI. We build the base first, so everything you add on top of it lasts.
How we get started
Book a free consult
We talk through your goals, your schedule, and your history with exercise. In person at Iron House Gym or by phone, whichever is easier for you.
Do your FSI Movement Assessment
I look at how you move, where you're strong, and where you're stiff or compensating. Your program is built from what I see, so it fits your body from day one.
Start training
We train one-on-one at Iron House Gym. You'll learn something every session, and you'll always know what we're working on and why.
Who you'll be working with
I'm Amber Shields. I have a master's degree in exercise science, I'm working on my PhD, and I've been coaching for more than eight years. I'm a Certified Strength and Conditioning Specialist and a competitive powerlifter, and teaching someone their first real deadlift is still one of my favorite parts of the job.
Many of my clients have been with me for years. I care about how you're doing as a whole person, and sometimes that means helping you make sense of what your doctor said or pointing you to the right provider.
Questions you might be sitting on
I've never lifted weights. Is that a problem?
Not at all. Most of the women I work with start exactly there. We begin with the basics and add weight when your form is ready for it.
My schedule is packed. How much time will this take?
We'll look at your week in the consult and build a plan around the time you can realistically give it. A plan you can keep up with beats a perfect one you can't.
I've tried eating less and moving more. Why would this be different?
Because that advice treats every body the same. We start with your whole picture: how you move, sleep, eat, and feel day to day. Then we build strength and pair it with nutrition that fuels you, which is what supports losing weight and feeling strong in your everyday life. And when something isn't working, we change the plan. I won't put it down to your effort.
I have a cranky back, knee, or shoulder. Can I still do this?
Tell me about it in the consult. I work with aches and old injuries all the time, and my approach is to work through them with you, not just work around them.
What my clients say
“Amber is the BEST! I've been working with her for a few months and she has not only helped change my figure, but has also improved my life.”
Erica M. · Google review“Her approach is science-based and custom to each individual, and she has made a huge difference in how I move my body, even outside of the gym.”
Alane N. · Google review“…designed a tailored program that helped me improve my posture and get stronger. My Chiropractor even commented that he noticed the difference.”
Wendy M. · Google reviewTry it for two weeks first
- FSI Movement Assessment ($165 value). We find what’s holding you back before we load anything.
- 4 one-on-one sessions to learn the lifts and start your plan.
- Your full $250 counts toward Core or Premium if you continue within 7 days ($100 toward Basic).
Not sure yet? Book the free consult first. No pressure to sign up.
Your first step is a conversation
The consult is free and there's no pressure to sign up. We'll talk about where you are, where you want to be, and whether I'm the right coach to get you there.
Book a free consultOr text me: 904-915-9594Iron House Gym, 9244 Arlington Expressway, Jacksonville, FL 32225