You did the hard part. Now let's build the strength to match.
One-on-one coaching in Jacksonville for women who've put in the work and are ready to get fit, with exercises that meet you where you are and a coach in your corner.
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If this sounds like you
- You've tried just about every diet out there, and you finally made real progress.
- You're ready to add exercise, but you don't know where to start.
- A lot of standard exercises don't work for your body yet, and group classes move too fast.
- You want someone who will push you, and who notices when you need encouragement instead.
- You've proven you can stick with something. You just want a plan worth sticking with.
Your discipline got you here. Now it gets a plan.
What changes when someone coaches you
Exercises that fit where you are
If a move doesn't work for your body yet, we scale it until it does. Every exercise has a starting point. We find yours and build from there.
Wins you can feel early
Climbing stairs without stopping. Getting up off the floor with ease. You'll notice progress in your daily life early on, and we track it so you can see it too.
A coach who pushes and cheers
You'll be challenged, because you want to be. You'll also have someone who sees the effort you're putting in and makes sure you know it.
Foundational Strength Integration. I call this approach FSI. We build the base first, so everything you add on top of it lasts.
How we get started
Book a free consult
We talk through your goals, your schedule, and your history with exercise. In person at Iron House Gym or by phone, whichever is easier for you.
Do your FSI Movement Assessment
I look at how you move today, what feels good, and what doesn't yet. Your program is built from what I see, so every exercise is one you can do from day one.
Start training
We train one-on-one at Iron House Gym. You'll be challenged every session, and you'll see your progress add up week by week.
Who you'll be working with
I'm Amber Shields. I have a master's degree in exercise science, I'm working on my PhD, and I've been coaching for more than eight years. I'm a Certified Strength and Conditioning Specialist and a competitive powerlifter, and teaching someone their first real deadlift is still one of my favorite parts of the job.
Many of my clients have been with me for years. I care about how you're doing as a whole person, and sometimes that means helping you make sense of what your doctor said or pointing you to the right provider.
Questions you might be sitting on
I can't do a lot of exercises right now. Is that a problem?
Not at all. That's exactly where we start. Every exercise can be scaled to where you are today, and we progress it as you get stronger.
I'm nervous about walking into a gym.
That's common, and you won't be on your own. We train one-on-one, so you'll always know what you're doing, and I'll be right there with you.
Will exercise help me keep my progress?
Building strength and muscle is one of the best ways to support the progress you've made. We'll also look after the habits around it: nutrition, sleep, and stress.
I have old injuries or cranky joints. Can I still do this?
Tell me about it in the consult. I work with aches and old injuries all the time, and my approach is to work through them with you, not just work around them.
What my clients say
“I am a 57 year old woman who lacked the knowledge to weight train properly without causing injury. … I feel stronger, act stronger and am stronger because of Amber.”
Sandra P. · Google review“I am lifting heavier and feeling stronger. I just had my bone mineral density retested and my T scores doubled.”
Meredith K. · Google review“Amber is the BEST! I've been working with her for a few months and she has not only helped change my figure, but has also improved my life.”
Erica M. · Google reviewTry it for two weeks first
- FSI Movement Assessment ($165 value). We find what’s holding you back before we load anything.
- 4 one-on-one sessions to learn the lifts and start your plan.
- Your full $250 counts toward Core or Premium if you continue within 7 days ($100 toward Basic).
Not sure yet? Book the free consult first. No pressure to sign up.
Your first step is a conversation
The consult is free and there's no pressure to sign up. We'll talk about where you are, where you want to be, and whether I'm the right coach to get you there.
Book a free consultOr text me: 904-915-9594Iron House Gym, 9244 Arlington Expressway, Jacksonville, FL 32225